SCALED IN PROPORTION
(OR SIMPLY SCALED) IS WHEN AN IMAGE IS ADJUSTED OVERALL THE SAME PERCENTAGE - ie HEIGHT INCREASED 25%, WIDTH INCREASED 25%.

SCALED OUT OF PROPORTION
IS WHEN AN IMAGE IS ADJUSTED TO DIFFERENT PERCENTAGES - ie HEIGHT INCREASED 25% WIDTH, INCREASED 5%.

WHEN MANIPULATING IMAGE SIZES WE CAN CONTROL ALMOST ANY DIMENSION INDEPENDENTLY, HOWEVER:

• PHOTOS SCALED OUT OF PROPORTION WILL DISTORT AT ALMOST ANY LEVEL OF MANIPULATION.
  
  

• LOGOS SCALED OUT OF PROPORTION AFFECT “CORPORATE BRANDING” AND IS NOT SUGGESTED.

• TEXT SCALED OUT OF PROPORTION IS USUALLY ACCEPTABLE TO APPROX 25-30% OF FONT STANDARD.   AT A POINT IT WILL BE HARDER TO READ THAN MAKING THE TEXT SMALLER AND KEEPING IT IN A MORE STANDARD PROPORTION.

  

EXISTING FILES CAN VERY EASILY BE SCALED IN PROPORTION (10x20” to 100x200” or 1x2”).  FILES WILL NEED TO BE REDESIGNED IF PROPORTION IS MODIFIED (10x20” to 10x10 or 10x5”) OR WILL HAVE BLANK AREAS SURROUNDING IMAGES.   RASTER IMAGES ARE EXCEPTIONALLY DIFFICULT TO MANIPULATE IN THIS MANNER.  RASTER IMAGES ARE ESSENTIALLY A 1 PIECE PICTURE.  VECTOR IMAGES ARE MUCH EASIER AS TYPICALLY THEY ARE COMPRISED OF SEVERAL INDEPENDENTLY PLACED ITEMS.